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Everyday Chicken, adult dog food, 4 kg. The front of the pack lists every ingredient with its percentage.

Adult Dog · 4 KG

Everyday
Chicken

$46 also in 9 kg

Our everyday recipe. Chicken first, oats for the middle of the bowl, and the fat percentage printed where you can see it.

Guaranteed analysis
Crude protein30% min
Crude fat6% min
Crude fibre4% max
Moisture10% max
Metabolizable energy3680 kcal/kg

Everyday Chicken

Adult Dog · 4 KG
Deboned chicken41%
Chicken meal12%
Whole oats11%
Sweet potato9%
Green peas7%
Chicken fat6%
Flaxseed4%
Everything else10%

Percentages are of the recipe as mixed, before cooking. We publish the fat figure because it is the number most bags round away.

The last 10%

Every other bag calls this part "and other ingredients". Here it is.

Chicory root2.0%
Dried kelp1.5%
Vitamin and mineral premix3.0%
Mixed tocopherols1.0%
Salt0.9%
Taurine0.6%
Yucca extract1.0%

How much to feed

A starting point, per day, split across two meals. Adjust by what you see over a fortnight rather than by the chart.

WeightPer day
5 – 10 lb½ – ¾ cup
10 – 20 lb¾ – 1¼ cups
20 – 40 lb1¼ – 2 cups
40 – 70 lb2 – 3 cups
70 lb +3 – 4 cups

Switching over

Ten to fourteen days, not overnight.

  1. Days 1 – 3 — a quarter of the bowl
  2. Days 4 – 7 — half and half
  3. Days 8 – 10 — three quarters
  4. Day 11 onward — all of it

If anything goes sideways, stop where you are for a few days rather than going back to the start.